Many organizations use multiple social media, such as Facebook, Twitter, Instagram, and YouTube. What is the primary reason a company would use multiple social media?
A) entice customers to one of the social media sites
B) present a carefully integrated message to fans and customers
C) improve its "hit" count
D) appeal to new customers
E) increase its prices because it is more well-known

Question

Quizplus · Accepted Answer

Using multiple social media platforms allows a company to present a consistent message to their fans and customers across different platforms, while also tailoring the content to the specific strengths and demographics of each platform. For example, a company might use Twitter to engage in real-time customer service, Facebook to share longer-form content and engage with fans through comments, Instagram to showcase visually appealing product images, and YouTube to host longer-form video content. By using multiple social media platforms, companies can reach a wider audience, connect with customers in different ways, and reinforce their brand message across multiple channels. The other options listed are not the primary reason a company would use multiple social media platforms.

Many Organizations Use Multiple Social Media, Such as Facebook, Twitter