To enter the Thailand market, Toyota developed the Sohana model. This vehicle is specifically designed to withstand the driving habits and weather conditions in Thailand. It was designed to meet the vehicular needs of the average Thai driver. Which of the marketing mix strategies did Toyota use?
A)countertrading
B)product invention
C)global market standardization
D)product licensing

Question

Quizplus · Accepted Answer

Toyota utilized the product invention strategy by developing the Sohana model specifically for the Thailand market, taking into consideration the unique needs and preferences of the local consumers.

To Enter the Thailand Market, Toyota Developed the Sohana Model