U.S.wine producers only export about 14 percent of their total annual production of wine.They would like to sell more to overseas markets,but do not want to tailor their wines to consumers' palates.For example,Californian wines are typically heartier and richer than Europeans like to drink.
-Refer to U.S.Wine.Which type of strategy do U.S.wine producers need to adopt if they hope to reach more of the global market?
A)product substitution
B)market differentiation
C)message adaptation
D)product adaptation

Question

Quizplus · Accepted Answer

Product adaptation is the slight alteration of the basic product (in this case,making the wine more palatable to European tastes. )

USWine Producers Only Export About 14 Percent of Their Total