Once a firm has decided on which method to use to enter a global market and evaluated the various external variables,it is ready to create a marketing mix.What is the first step in creating the global marketing mix?
A)Create a new product.
B)Select the method of promotion.
C)Collect and analyze market research information.
D)Decide whether product modification is necessary.

Question

Quizplus · Accepted Answer

Market research is the first step,and the resulting knowledge of customer needs and wants will guide product,price,promotion,and distribution decisions.

Once a Firm Has Decided on Which Method to Use