A company's pricing strategy should do all of the following EXCEPT which of these?
A)give direction for price movements over the product life cycle.
B)define the initial price.
C)ignore the targeting and positioning strategy of the company.
D)interact with the other elements of the marketing mix.

Question

Quizplus · Accepted Answer

The pricing strategy needs to blend with the targeting and positioning strategy of the company.

A Company's Pricing Strategy Should Do All of the Following