What is the most popular method used by wholesalers and retailers in establishing a sales price?
A)markup pricing
B)status quo pricing
C)marginal revenue pricing
D)break-even pricing

Question

Quizplus · Accepted Answer

Markup pricing is the most popular method used by wholesalers and retailers in establishing a sales price. This method involves adding a predetermined markup percentage to the cost of the product to arrive at a selling price. This markup covers the costs of producing, marketing, and distributing the product while generating a profit for the company. It is a simple and effective pricing strategy that is widely used in the retail industry.

What Is the Most Popular Method Used by Wholesalers and Retailers