If a company's pricing objective is to meet the competition or to maintain existing prices,which type of pricing is it using?
A)head-on
B)target return on investment
C)status quo
D)market share

Question

Quizplus · Accepted Answer

The company is using the status quo pricing objective, which aims to maintain existing prices and keep up with competition. It does not involve setting prices based on ROI or market share, nor does it involve aggressively undercutting competitors (head-on pricing).

If a Company's Pricing Objective Is to Meet the Competition