Why are marketing managers finding it more difficult to set prices in today's environment?
A)Fewer dealer and generic brands are available because of competition.
B)The high rate of new-product introductions has led to careful evaluation by consumers.
C)Marketing managers are finding it difficult to compare prices between suppliers.
D)Buyers are less informed and are less price sensitive.

Question

Quizplus · Accepted Answer

With constant new-product introductions,consumers have many alternative goods to choose from,and selecting the right price becomes a very complicated task for the marketing manager.

Why Are Marketing Managers Finding It More Difficult to Set