The advertising response function helps marketers to do which of the following?
A)create ads that will be noticed by consumers each time the ad runs
B)use their advertising budgets wisely
C)calculate the break-even points for each product being advertised
D)determine the reach and frequency of specific media

Question

Quizplus · Accepted Answer

The advertising response function is a phenomenon in which spending for advertising and sales promotion increases sales or market share up to a certain level but then produces diminishing results.

The Advertising Response Function Helps Marketers to Do Which of the Following