During which stage of new-product development are preliminary demand,cost,sales,and profitability estimates made?
A)prototype screening
B)idea generation
C)concept testing
D)business analysis

Question

Quizplus · Accepted Answer

Preliminary demand, cost, sales, and profitability estimates are made during the business analysis stage of new-product development. During this stage, the company assesses whether the product is financially feasible and profitable by analyzing the estimated costs and sales revenue. Therefore, option D is the correct answer. Prototype screening involves evaluating the design of the prototype, while idea generation involves generating new product ideas. Concept testing involves obtaining feedback from potential customers about the product concept.

During Which Stage of New-Product Development Are Preliminary Demand,cost,sales,and Profitability