What can the difference between traditional marketing and customer relationship marketing be compared to?
A)the difference between night and day
B)the difference between mice and elephants
C)the difference between shooting a rifle and a shotgun
D)the difference between circles and squares

Question

Quizplus · Accepted Answer

Traditional marketing is more like shooting a rifle, where you focus on a specific target audience and blast them with a message to try and get them to buy your product or service. Customer relationship marketing is more like shooting a shotgun, where you cast a wider net and focus on building long-term relationships with your customers to retain them and encourage repeat business.

What Can the Difference Between Traditional Marketing and Customer Relationship