Five Statistically Distinct Health Segments in the General Population Have

Five statistically distinct health segments in the general population have been identified.One of these segments is referred to as "Avid Partners." Avid Partners are information driven.They are characterized by their high interest in acquiring health care knowledge,their perception of themselves as "partners" in decisions that are made about their medical care,their lack of loyalty to specific physicians,and their resulting willingness to change physicians.The primary segmentation variables used to identify these health segments was psychographic.