For an engagement ring,Keishail would rather have a diamond than a cubic zirconium because the diamond is marketed as the only way to show someone that you really love her and are sincere about your commitment to her.Which of these indicates how it is positioned by?
A)product class
B)competitor
C)product user
D)product use

Question

Quizplus · Accepted Answer

Stressing the communication skills of a diamond as a way to prove True love is positioning by use.

For an Engagement Ring,Keishail Would Rather Have a Diamond Than