Five statistically distinct health segments in the general population have been identified.One basis for this segmentation was whether a consumer had regular checkups or sought medical treatment only when injured or sick.Which segmentation could be used by health providers to reach these market segments?
A)demographic
B)aggregate
C)usage-rate
D)economic

Question

Quizplus · Accepted Answer

Segmenting users by amount purchased or consumed is usage-rate segmentation.

Five Statistically Distinct Health Segments in the General Population Have