The demographic factors of gender,age,and income often do not sufficiently explain why consumer buying behaviour varies.Frequently,differences in consumption patterns among people of the same age and gender result from their being in different stages of which of the following?
A)internalization
B)segmentation
C)the family life cycle
D)perceptual positioning

Question

Quizplus · Accepted Answer

The family life cycle refers to the various stages that families go through over time, including marriage, having children, raising them, and eventually becoming empty nesters. These stages can have a significant impact on consumer behavior, as the needs and priorities of individuals and families change over time. Differences in consumption patterns among people of the same age and gender can often be explained by their being in different stages of the family life cycle.

The Demographic Factors of Gender,age,and Income Often Do Not Sufficiently