What is meant by the requirement for a market segment to be responsive?
A)The segment identified by a marketer should differ in how it responds to the marketing mix when compared to another segment confronted with the same mix.
B)All the segments identified by a marketer should respond to the marketing mix.
C)All the segments identified by a marketer should not respond to the marketing mix.
D)The segments identified by a marketer should not differ in the level of their responsiveness to the marketing mix.

Question

Quizplus · Accepted Answer

The target segment should respond differently to the market mix compared to other segments.

What Is Meant by the Requirement for a Market Segment