Hildy Webb and LaTishe Brown own Creative Catering and would like to improve customer satisfaction and increase repeat business.When you ask them to describe a typical customer,they say it is impossible and explain that with corporate functions,family affairs,and fundraisers,they do not have a typical customer.Why should they use market segmentation?
A)It will enable them to build an accurate description of customer needs by group and to design a marketing mix to fit each segment.
B)It will allow Creative Catering to reduce the size of the market it serves.
C)It will allow Creative Catering to learn how to group these markets together into one market to serve all of them adequately.
D)It will help develop a generalized definition of the market as a whole and reveal the optimal marketing mix for this market.

Question

Quizplus · Accepted Answer

The purpose of segmentation is to group similar consumers and to serve their needs with a specialized marketing mix.

Hildy Webb and LaTishe Brown Own Creative Catering and Would