It is almost 30 degrees outside,and Ed is on his way to the supermarket to buy groceries.His air conditioner is broken,so he is hot and thirsty.Ed notices a billboard featuring an ice-cold Coca-Cola.Ed remembers he is out of Coke.Once in the store,Ed heads straight for the soft-drink aisle and picks up a 12-pack of Coke.
-Refer to Coca-Cola.Which type of consumer buying decision does Ed's Coke purchase best represent?
A)routine response behaviour
B)limited decision making
C)extensive decision making
D)situation behaviour

Question

Quizplus · Accepted Answer

The fact Ed is out of Coca-Cola suggests it is a frequently purchased product,typically a routine response behaviour.

It Is Almost 30 Degrees Outside,and Ed Is on His