What is the term for how consumers perceive themselves in terms of attitudes,perceptions,beliefs,and self-evaluations?
A)socialization
B)personality
C)self-concept
D)normalization

Question

Quizplus · Accepted Answer

The term for how consumers perceive themselves in terms of attitudes, perceptions, beliefs, and self-evaluations is self-concept. This refers to the individual's overall perception of themselves, including their ideal self and actual self, and how they see themselves in relation to others. Socialization refers to the process by which individuals learn and internalize the beliefs, values, and behaviors of their culture or social group. Personality is the unique set of characteristics, traits, and patterns of thought and behavior that define an individual. Normalization is the process of establishing or accepting something as normal or typical within a particular group or society.

What Is the Term for How Consumers Perceive Themselves in Terms