Which of the following statements about culture as an influence on consumer buying behaviour is true?
A)a subculture has minimal influence.
B)the Internet increases cultural heterogeneity.
C)Language is an important aspect of culture.
D)Core values remain the same for all cultures.

Question

Quizplus · Accepted Answer

Without understanding a culture,a firm has little chance of selling its products in it.Some fear widespread use of the Internet will increase cultural homogeneity.Core values differ among cultures.

Which of the Following Statements About Culture as an Influence