Which of the following statements best describes the preparation and presentation of the market research report?
A)Use as much input from as many people as possible to get a variety of opinions on the report.
B)The report should begin with a clear,concise statement of the research project's objectives.
C)Put the report in a language that you,as the presenter,are comfortable using.
D)Never present the report orally.

Question

Quizplus · Accepted Answer

Intuition is not what someone who has been paid to conduct marketing research should use.Research reports are typically presented orally and in writing.The language of the report should be tailored to suit the audience's need-not those of the presenter.

Which of the Following Statements Best Describes the Preparation and Presentation