Which type of research is the study of human behaviour in its natural condition and often proves that consumers do not do what they say they do,such as how they use a computer or what they watch on television?
A)ethnographic
B)action based
C)experiment
D)survey

Question

Quizplus · Accepted Answer

Ethnographic research involves observing and studying human behavior in its natural setting, which can reveal discrepancies between what people say they do and what they actually do. This is particularly useful for understanding consumer behavior, as it can reveal insights that might not have been apparent through other research methods like surveys or experiments.

Which Type of Research Is the Study of Human Behaviour