What is the first step in the marketing research process?
A)specify the sampling plan
B)collect the data
C)identify and formulate the problem/opportunity to be studied
D)plan the research design

Question

Quizplus · Accepted Answer

The first step in the marketing research process is to identify and formulate the problem/opportunity to be studied. This involves determining the research objectives, defining the problem, and developing a hypothesis. Only after this step is completed can the researcher move on to planning the research design, specifying the sampling plan, and collecting the data.

What Is the First Step in the Marketing Research Process