Marketing research has three functional roles. What are they?
A)normative, descriptive, and explanatory
B)predictive, normative, and persuasive
C)descriptive, diagnostic, and predictive
D)flexible, interactive, and discovery oriented

Question

Quizplus · Accepted Answer

The three functional roles of marketing research are descriptive (describing market characteristics), diagnostic (explaining why certain market events occur), and predictive (forecasting future market trends and events). Option A is incorrect as explanatory is not one of the functional roles. Option B is incorrect as persuasive is not one of the functional roles. Option D is incorrect as flexible, interactive, and discovery oriented are not functional roles but rather characteristics of marketing research.

Marketing Research Has Three Functional Roles