Soon after the regional museum expanded its hours and began charging a small fee to pay for the extra help needed to keep it open longer, attendance decreased. What could the museum staff rely on to determine why this decrease in attendance occurred?
A)a production audit
B)database marketing
C)marketing research
D)secondary data

Question

Quizplus · Accepted Answer

Marketing research would be the best option for the museum staff to determine why the decrease in attendance occurred. Marketing research involves gathering and analyzing data to understand consumer behavior and preferences, which would help the museum staff pinpoint potential reasons for the reduced attendance, such as dissatisfaction with the expanded hours or the introduction of a fee. A production audit, database marketing, or secondary data may provide some relevant information, but they are less likely to give the museum staff a comprehensive understanding of the situation.

Soon After the Regional Museum Expanded Its Hours and Began