Researchers at PPG Industries spent considerable time,effort,and money developing a bluish windshield that would let in filtered sunlight but block out the heat.Little market research was done,but the scientists were convinced this new product would be significantly better than existing windshields,even though it was more expensive and of a different colour than the current models on the market.This scenario suggests PPG most likely has which type of orientation?
A)exchange
B)production
C)sales
D)customer

Question

Quizplus · Accepted Answer

The questions researchers apparently asked before developing their windshield were,"What can we do best?" and "What can we make with the equipment we already own?" This is a production orientation.

Researchers at PPG Industries Spent Considerable Time,effort,and Money Developing a Bluish