A __________ strategy customizes products and advertising to the culture of the local markets into which they are sold.
A) multidomestic
B) globalization
C) diversification
D) transnational

Question

Quizplus · Accepted Answer

The definition given in the question is describing a multidomestic strategy, which focuses on adapting products and advertising to meet the needs and preferences of local markets. The other answer choices do not accurately match this definition. Globalization refers to standardizing products and advertising across multiple markets. Diversification refers to entering into new markets or product lines. Transnational refers to a combination of both standardization and localization in global markets.

A __________ Strategy Customizes Products and Advertising to the Culture