English is the primary language used in conducting multinational business; therefore, current global marketing strategies shape their products and their Web sites to appeal only to the countries where English is the native language.

Question

Quizplus · Accepted Answer

English may be the dominant language in multinational business, but companies still recognize the importance of catering to the local language and culture of their target markets. Many global marketing strategies include localization efforts to ensure their products and websites are effective in non-English speaking countries.

English Is the Primary Language Used in Conducting Multinational Business;