In a common form of RFM analysis,a score of 1 is "high" or "good" while a score of 5 is "low" of "bad".

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In RFM analysis, a score of 1 is typically assigned to customers who have made recent purchases, made frequent purchases, or spent a high amount of money. These customers are considered valuable and are often targeted for marketing campaigns. A score of 5, on the other hand, is typically assigned to customers who have not made recent purchases, have made infrequent purchases, or have spent a low amount of money. These customers are considered less valuable and may be targeted for reactivation campaigns.

In a Common Form of RFM Analysis,a Score of 1