Which of the following statements is true of identifying an organization's target audience in a social media information system (SMIS)?
A)Every social media user is a target audience.
B)Only teenagers form the target audience.
C)Identifying a target audience helps organizations focus its marketing efforts.
D)Once a target audience is identified,any social media platform can be used.

Question

Quizplus · Accepted Answer

Identifying a target audience helps organizations focus their marketing efforts and ensures that they are reaching the right people through the right channels. A broad approach targeting every social media user is not effective, and targeting only teenagers is too narrow. Once a target audience is identified, organizations can select the appropriate social media platform(s) to engage with that audience.

Which of the Following Statements Is True of Identifying an Organization's