Which of the following is the first step in developing a social media information system (SMIS)?
A) Define what the organization wants to achieve with social media.
B) Identify metrics that will indicate whether an organization has achieved its goals.
C) Maximize metrics like conversion rate and bounce rate.
D) Identify the organization's target audience.

Question

Quizplus · Accepted Answer

The first step in developing a social media information system (SMIS) is to define what the organization wants to achieve with social media, as it sets the foundation for all subsequent decisions and strategies.

Which of the Following Is the First Step in Developing