Which of the following trends has allowed companies to skip the phase model of globalization when going global?
A) Countries with growing levels of purchasing power are good choices for attractive global markets.
B) Low-cost communication technologies make it easier to communicate with global customers.
C) Companies do not have to establish a manufacturing location in each country they enter.
D) Masculinity and femininity capture the difference between highly assertive and nurturing cultures.

Question

Quizplus · Accepted Answer

Low-cost communication technologies have enabled companies to reach and communicate with global customers more easily, allowing them to bypass traditional, sequential phase models of globalization.

Which of the Following Trends Has Allowed Companies to Skip