In contrast to the experiential approach to innovation, the compression approach to innovation:
A) aims at creating a new dominant design.
B) is used during periods of discontinuous change.
C) manages innovation in more certain environments.
D) assumes that the key to fast product innovation is to use intuition.

Question

Quizplus · Accepted Answer

The compression approach is a more systematic and structured approach to innovation, aimed at managing innovation in more certain environments. It is often used during periods of incremental change, where the goal is to improve existing products or processes rather than create entirely new ones. It emphasizes data analysis and planning, rather than intuition and experimentation. Therefore, choice C is the best answer.

In Contrast to the Experiential Approach to Innovation, the Compression