When Rebopy, a network service provider, started providing 4G data services, it attracted a large number of customers because of the high speed and cost effectiveness of Rebopy's services. However, after few months of using the service, the customers found that it had poor connectivity and hence switched to more efficient data services. In the context of innovation streams, which of the following concepts does this scenario best illustrate?
A) Technological singularity
B) The compression approach to innovation
C) The experiential approach to innovation
D) Technological lockout

Question

Quizplus · Accepted Answer

This scenario illustrates "Technological lockout," where Rebopy's initial innovation attracted customers, but due to poor connectivity, it failed to maintain its competitive edge, leading customers to switch to better services.

When Rebopy, a Network Service Provider, Started Providing 4G Data