FreeSpirit is a global consumer products company. It manufactures a number of new products ranging from personal care to food and beverages. Its products are sold all across the world, and it continuously keeps searching for new markets to sell its products. It has also doubled its investment to market its products, and it invests heavily in social media and other advertisement mediums. In the context of adaptive strategies, FreeSpirit is most likely to be categorized as a(n) _____.
A) reactor
B) analyzer
C) cost leader
D) prospector

Question

Quizplus · Accepted Answer

FreeSpirit invests heavily in marketing and searching for new markets to sell its products, which is a characteristic of a prospector adaptive strategy.

FreeSpirit Is a Global Consumer Products Company