In the context of adaptive strategies, which of the following is true of defenders?
A) They aggressively hold their current strategic position by doing the best job they can to hold on to customers in a particular market segment.
B) They seek fast growth by searching for new market opportunities, encouraging risk taking, and being the first to bring innovative new products to market.
C) They try to simultaneously minimize risk and maximize profits by following or imitating the proven successes of prospectors.
D) They do not follow a consistent strategy and tend to react to changes in their external environment after they occur.

Question

Quizplus · Accepted Answer

Defenders focus on maintaining their current market position and defending their existing customer base. They do this by providing high-quality products or services, building customer loyalty, and establishing strong brand recognition. They are not as focused on seeking new opportunities or taking risks, as their primary goal is to maintain stability and profitability in their current market segment.

In the Context of Adaptive Strategies, Which of the Following