In the context of the BCG matrix, which of the following businesses would be classified as a question mark?
A) PrimeSmart, a smartphone manufacturer that is the market leader in a rapidly growing industry
B) RainTech, an electronics company that is struggling for market share in a fast-growing industry
C) HappyTot, a children's toy company that has been earning steady profits in a slow-growing industry
D) RigsWheels, a tire manufacturer that has negligible market share in a slow-growing industry

Question

Quizplus · Accepted Answer

A question mark in the BCG matrix is a business with low market share in a fast-growing industry. RainTech fits this description as it is struggling for market share in a fast-growing industry. PrimeSmart, on the other hand, is a market leader in a rapidly growing industry and would be classified as a star. HappyTot is earning steady profits in a slow-growing industry and would be classified as a cash cow. RigsWheels has negligible market share in a slow-growing industry and would be classified as a dog.

In the Context of the BCG Matrix, Which of the Following