In the context of the Boston Consulting Group (BCG) matrix, which of the following is a similarity between stars and cash cows?
A) Both have shares of a slow-growing market.
B) Both have small shares in their respective markets.
C) Both have shares of a fast-growing market.
D) Both have large shares in their respective markets.

Question

Quizplus · Accepted Answer

Both stars and cash cows have large shares in their respective markets. Stars are products or services with high market share in a fast-growing market, while cash cows are products or services with high market share in a slow-growing market. However, both have the benefit of having established their position in their respective markets and continue to generate significant revenue.

In the Context of the Boston Consulting Group (BCG) Matrix