In the context of rational decision making, which of the following is a difference between absolute comparisons and relative comparisons?
A) Unlike in absolute comparisons, in relative comparisons, each criterion is compared with a standard.
B) Unlike in absolute comparisons, in relative comparisons, each criterion is ranked on its own merits.
C) Unlike in absolute comparisons, in relative comparisons, each criterion is compared directly with every other criterion.
D) Unlike in absolute comparisons, in relative comparisons, each criterion is assigned a fixed weight based on its relevance.

Question

Quizplus · Accepted Answer

In absolute comparisons, each criterion is evaluated separately based on its importance, and then the alternatives are evaluated against each criterion. In contrast, in relative comparisons, each criterion is compared directly with every other criterion to determine its importance. This allows for a more comprehensive understanding of the trade-offs between different criteria. Option C best captures this difference as it highlights the direct comparison between criteria in relative comparisons.

In the Context of Rational Decision Making, Which of the Following