When a scientific study on the harmful effects of a particular food preservative was published, Ultimo Foods, a popular potato chips producer, stopped using preservatives in its potato chips. This change significantly reduced the shelf life of the chips even though there were no customer complaints about Ultimo Foods' products. This is an example of a(n) _____.
A) proactive strategy
B) defensive strategy
C) reactive strategy
D) accommodative strategy

Question

Quizplus · Accepted Answer

Ultimo Foods' decision to stop using preservatives before any customer complaints or regulatory requirements is an example of a proactive strategy, as they are taking initiative to prevent potential future issues.

When a Scientific Study on the Harmful Effects of a Particular