When the new phone launched by ImogenCell received several negative reviews from its customers about the excessive heating of its phones' batteries, ImogenCell apologized for the inconvenience and offered new phone batteries to solve the heating issue. However, these batteries had to be bought by the customers at an exorbitant price. This is an example of a(n) _____.
A) proactive strategy
B) comprehensive strategy
C) reactive strategy
D) accommodative strategy

Question

Quizplus · Accepted Answer

This is an example of a reactive strategy because ImogenCell is responding to negative reviews and complaints from customers after the product has already been launched. However, the fact that they are offering a solution (new phone batteries) shows that they are trying to accommodate their customers' needs. The fact that these batteries have to be bought at an exorbitant price suggests that their response might not be thoroughly comprehensive or proactive.

When the New Phone Launched by ImogenCell Received Several Negative