In the context of the external environment of a firm, _____ involves searching the environment for important events or issues that might affect an organization.
A) environmental scanning
B) environmental zoning
C) environmental designing
D) environmental testing

Question

Quizplus · Accepted Answer

Environmental scanning refers to the process of gathering and analyzing information about the external environment of a firm to identify potential opportunities and threats. It involves searching for important events, trends, and issues that may impact the organization, such as emerging technologies, regulatory changes, economic shifts, and shifts in consumer behavior. By conducting environmental scanning, organizations can better understand the external environment and adjust their strategies accordingly. Choices B, C, and D are not accurate descriptions of this concept.

In the Context of the External Environment of a Firm