While preparing the annual advertising budget, Tracy, the chief marketing officer of an online furniture store, is deciding which categories of products from the company's portfolio would need to be advertised most often. In the given scenario, which of the following decisional roles is best illustrated by Tracy?
A) The disturbance handler role
B) The resource allocator role
C) The disseminator role
D) The spokesperson role

Question

Quizplus · Accepted Answer

Tracy is fulfilling the role of a resource allocator by deciding which categories of products would need to be advertised most often and determining the budget allocation for advertising.

While Preparing the Annual Advertising Budget, Tracy, the Chief Marketing