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The Need to Integrate R&D and Marketing to Adequately Commercialize

Question 117

Multiple Choice
The need to integrate R&D and marketing to adequately commercialize new technologies poses special problems in the international business because
A) firms typically have all of their R&D centers in the home country.
B) commercialization means that the same version of a new product needs to be produced for all countries.
C) firms typically do not have their R&D centers in the same country as their production facilities.
D) commercialization may require different versions of a new product to be produced for various countries.

The need to integrate R&D and marketing to adequately commercialize new technologies poses special problems in the international business because


A) firms typically have all of their R&D centers in the home country.
B) commercialization means that the same version of a new product needs to be produced for all countries.
C) firms typically do not have their R&D centers in the same country as their production facilities.
D) commercialization may require different versions of a new product to be produced for various countries.

Correct Answer:

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