Which of the following is an argument that supports global advertising?
A) Standardized advertising lowers the costs of value creation by spreading the fixed costs of developing the advertisements over many countries.
B) Because of concerns about the scarcity of creative talent, some feel that smaller efforts will produce better results than one large effort to develop a campaign.
C) Even though there are cultural differences between nations, a single advertising theme that is effective worldwide can be easily developed.
D) Standardized advertising may be implemented even in the face of advertising regulations.

Question

Quizplus · Accepted Answer

The support for global advertising is threefold. First, standardized advertising lowers the costs of value creation. Second, there is the concern that creative talent is scarce and so one large effort to develop a campaign will produce better results than 40 or 50 smaller efforts. A third justification for a standardized approach is that many brand names are global.

Which of the Following Is an Argument That Supports Global