When the receiver of a message evaluates a message based on the status or image of the sender, ________ are said to have occurred.
A) sender effects
B) noise effects
C) source effects
D) communication effects

Question

Quizplus · Accepted Answer

Source effects occur when the receiver of a message evaluates the message on the basis of the status or image of the sender. Source effects can be damaging for an international business when potential consumers in a target country have a bias against foreign firms.

When the Receiver of a Message Evaluates a Message Based