When a channel is exclusive
A) the firm sells and distributes only high-end products.
B) it is controlled by market leaders or by firms who have a niche market.
C) the firm's products are focused only on elite, upper class customers.
D) it is often difficult for a new firm to get access to shelf space in supermarkets.

Question

Quizplus · Accepted Answer

This occurs because retailers tend to prefer to carry the products of established manufacturers of foodstuffs with national reputations rather than gamble on the products of unknown firms.

When a Channel Is Exclusive