Contrary to Levitt's suggestions, consumers in the most developed countries are often
A) willing to sacrifice their preferred attributes for lower prices.
B) not willing to pay more for products that have additional features customized to their tastes.
C) not willing to sacrifice their preferred attributes for lower prices.
D) willing to accept globally standardized products that have been developed with the lowest common denominator in mind.

Question

Quizplus · Accepted Answer

Consumers in the most advanced countries often shun globally standardized products that have been developed with the lowest common denominator in mind. They are willing to pay more for products that have additional features and attributes customized to their tastes and preferences.

Contrary to Levitt's Suggestions, Consumers in the Most Developed Countries