Customization occurs when
A)Products or services are world-class,suitable for most markets
B)Products or services are offered on a made-to-order basis
C)Products or services are developed with several options
D)None of the above

Question

Quizplus · Accepted Answer

Customization refers to the ability to offer products or services on a made-to-order basis. This means that the customer can choose from a range of options to create a personalized product or service that suits their needs. This approach is often used in industries such as fashion, furniture, and technology, where customers have specific requirements and preferences. Offering customization can help businesses differentiate themselves from competitors and build stronger relationships with customers. Options A and C may also be features of a customizable product or service, but not necessarily.

Customization Occurs When