In his content analysis of Playboy magazine,Marcos initially uses coding as the storage of information.This situation is an example of
A)open coding.
B)coding by topic.
C)descriptive coding.
D)analytic coding.

Question

Quizplus · Accepted Answer

Descriptive coding involves using codes or labels to categorize data according to their characteristics or attributes, with the aim of producing an inventory or description of the main themes or topics. In Marcos' content analysis of Playboy magazine, he uses coding as a means of organizing and storing the data, rather than analyzing the data according to specific research questions or theoretical frameworks (analytic coding) or generating categories or themes from the data itself (open coding). Therefore, descriptive coding is the best choice for this scenario.

In His Content Analysis of Playboy Magazine,Marcos Initially Uses Coding